The global pet toys market is projected to grow from USD 4.4 billion in 2025 to USD 8.6 billion by 2035, registering a Compound Annual Growth Rate (CAGR) of 7.9%. Chew toys dominate the market, accounting for the largest market share of 28% in 2025. Leading companies shaping the market include KONG Company, West Paw, Jolly Pets, Outward Hound, Pet Safe, SodaPup, Goughnuts, Nylabone, Chuckit, and Planet Dog.
The cat toys market is anticipated to grow substantially, from USD 3.3 billion in 2025 to USD 4.5 billion in 2035, with a CAGR of 6.2% during the forecast period. The key drivers for growth are increased pet humanization, increased disposable incomes, and increased demand for enrichment and interactive-based toys. Advances in technology have also promoted the use of smart and autonomous pets that are specifically made to entertain animals, even in the absence of the owners.
